12 of 25 Principle 12

Principle 12:

Create a dynamic retail experience by developing a coordinated approach to retail in the district.

Example actions:

Consider the assets and needs of the whole district when choosing new occupiers in order to provide the greatest possible retail mix.

Encourage brands with multiple units within the district to enhance the identity of individual stores and to provide a unique retail experience in each that responds to the local character and demographic of shoppers at that location.