Design, use and management

22 of 25 Principle 22

Principle 22:

Promote innovative design and avoid regulation of workspaces, and deliver a unique retail experience.

Example actions:

Explore innovative and creative ways to accommodate greater employment density, and encourage a variety of commercial uses, such as co-working and shared office spaces.

Deliver high-quality design to offer a unique retail and leisure experience that contributes to the unique character and competitiveness of the street, distinguishing it from other retail destinations in London and the rest of the world.

Create exciting and immersive shopping experiences along Oxford Street and take advantage of modern shopping demands by prioritising spaces for 'click-and-collect' facilities and integrated technology and social media.