Strategy

6 of 25 Principle 6

Principle 6:

Unify the district through use of a coherent public realm strategy that responds to the urban zones along Oxford Street and the adjacent character areas.

Example actions:

Emphasise the major gateways of Tottenham Court Road, Oxford Circus and Marble Arch into the district and highlight important nodes and connections (including transport hubs and stops) to the wider West End.

Design consistent elements within the public realm that are identifiable with the district (materials, icons etc.), to ensure it looks and feels like a cohesive area.

Commission a lighting strategy which responds to the need to animate the district throughout the whole day, and consider how the public realm can support activity around the clock.

Commission strategies and principle-led proposals for the physical conditions of the street such as materials, planting, and temporary and permanent external seating.